If asked you what “just do it” means, you would say that is the slogan for Nike. If I said, “Like a good neighbor…” you probably could finish the sentence “State Farm is there.” These are brands that companies have created for themselves to make their products and services memorable. A successful brand can charge a premium. Whoever thought that a company like Starbucks could get 5 dollars for a cup of coffee? Positive perception of a brand begins with a good experience. Think about drinking an ice cold branded beverage like a Pepsi or Coke. What do you think about? Probably how good it tastes and how refreshing it feels while you are drinking it. If you don’t like those two I suggest substitute with your favorite.
For the full article please go here.
No comments:
Post a Comment