Revealing the Best-Kept ‘Secret’ of Case Management from Nurse Together

Amidst all the talk about how to improve quality, efficiency and efficacy in healthcare these days, case management sometimes feels like the best kept secret. Those of us in the field know without question the difference that case management makes to those for whom we advocate, in particular patients with complex cases or multiple co-morbidities. Yet at times case management seems to occupy an understated position while newer and sometimes nearly synonymous terms such as care coordination take the spotlight.

To understand why, we need not look beyond ourselves.

Clarity in Definition

Across the spectrum of health and human services, case management is made up of professionals who, by their nature and vocation, are nurturers and caregivers. We expend so much emotional energy giving to others that self-promotion seems both unnatural and too much work. Few of us have the extra energy it takes even to contemplate the difference we make to our patients, employers, profession and community.

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Surviving Modern Healthcare: Personal Branding from Nurse Together

If asked you what “just do it” means, you would say that is the slogan for Nike. If I said, “Like a good neighbor…” you probably could finish the sentence “State Farm is there.” These are brands that companies have created for themselves to make their products and services memorable. A successful brand can charge a premium. Whoever thought that a company like Starbucks could get 5 dollars for a cup of coffee? Positive perception of a brand begins with a good experience. Think about drinking an ice cold branded beverage like a Pepsi or Coke. What do you think about? Probably how good it tastes and how refreshing it feels while you are drinking it. If you don’t like those two I suggest substitute with your favorite.

For the full article please go here.